Head of Market Transformation
Job description
Head of Market Transformation – North America
At ParkMobile, we're not just passionate about parking; we're passionate about cities. Our mission is to make city life easier by revolutionizing the parking experience through technology. Millions of people in North America have already benefited from our contactless approach to finding, reserving, and paying for parking on their mobile devices. We provide services to municipalities, event venues, private operators, college campuses, transit authorities, airports, retail locations, and more. Our smart solutions allow people to pay for parking on their mobile devices or reserve a parking space in advance.
But we're more than just a parking company. Caring for people—our customers and our team—defines who we are. Our diverse group of individuals from different cultures, nationalities, and backgrounds are united by our values: be curious, play together, and inch by inch.
At ParkMobile, part of the wider EasyPark Group, change is constant, and every team member has the opportunity to impact our future. We seek people who dare to try because growth and innovation require courage. Join us and be a part of digitizing an entire industry.
By joining us, you will contribute to our global vision of making cities more livable by leading market transformation projects in North America that drive and influence parking policies, promote innovation, introduce solutions to improve urban life, and achieve sustainable business growth.
The role
As Head of Market Transformation at ParkMobile, you will play a key role in driving our Open Market initiatives in North America. You will work closely with internal stakeholders such as Sales, Marketing, Legal, Communications, and Government Affairs to transform the North American parking market. Although the role is primarily North America-focused, our team works globally, so from time to time you may also be required to provide market transformation expertise and support to colleagues in other international markets served by EasyPark Group.
In this role you will:
Work closely with external Legal experts along with internal Legal counsel to ensure our Legal models and framework for Market Transformation are in line with group goals.
Lead the implementation efforts for the newly created legal framework across North America.
Partner with the ParkMobile B2G Sales and Account Management Directors, Marketing team, and PR agency, to develop activities in line with our global strategy
Work closely with the Group Government Relations Manager and external Public Affairs agencies on the North American strategy and key initiatives in relation to Open Market, free to paid parking movement and cluster objectives
Collaborate with the Group Communications (internal & external)and Marketing teams to ensure alignment and coordination of market transformation efforts across regions
Educate and guide internal groups and industry organizations on key Open Market initiatives
Advise senior leadership on market transformation issues and identify potential risks, opportunities, and new/changing policies in the North American parking and transportation industry
Support the ParkMobile Distribution team with tools and messaging at meetings, conferences, and public events to advocate for ParkMobile’s interests and promote our position
Provide feedback to North American and Group leadership on status and progress of Market Transformation initiatives
Support the Group PR Managers in monitoring our global reputation, including responding to media inquiries and developing messages in relation to crisis communications
Stay up to date with industry trends, best practices, and emerging issues in North America
Provide market transformation support to other countries on an ad hoc basis, in line with business requirements
Your background
We don’t think one size fits all, but a successful candidate might have the following:
7+ years’ government relations, consulting, sales or municipal leadership experience
MBA or law degree preferred but not required
Excellent verbal and written communication skills
Experience presenting to large groups, such as city councils and trade organizations
Experience leading successful projects, ideally overseeing and delivering North American strategies
Network of contacts with industry organizations, municipal associations, and other relevant stakeholders
Accomplished at upskilling and coaching the sales and account management team on handling city objections and localized key messaging
Solid leadership skills to grow and educate an engaged group of internal and external stakeholders
Strong analytical, problem-solving, and critical thinking skills, with the ability to identify opportunities and anticipate and mitigate potential risks
Ability to work independently and effectively in a matrix organization, managing multiple priorities and deadlines
Experience managing budgets
Strong project management skills
Location/reporting
This is a remote role and can be based anywhere in the U.S or from our Atlanta office. Some domestic and international travel will be required
The role reports to Dave Holler, VP B2G Sales
Our team
We believe in work-life balance. The well-being of our team members is just as important to us as their work. We are humans first, employees second. We offer a range of competitive perks, including:
Unlimited paid time off (PTO)
Medical, dental, and vision coverage
401(k) match
Casual dress code
Paid parental leave
Flexible working hours
Learning and development opportunities
Company social events: happy hours, outings, and more
Pet insurance
Company community service events
About ParkMobile
At the start, we just wanted to make parking easier. Today, we’re the leading provider of parking solutions in the U.S., and it’s our mission to power smart mobility for every driver and vehicle, everywhere.
At ParkMobile, we aim to build an inclusive culture where differences are used to inform better creative, strategic, and business decisions. We actively seek diversity of backgrounds, education, beliefs, and ways of thinking. We look to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. ParkMobile is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- Department
- Distribution & Sales
- Locations
- Remote
- Remote status
- Fully Remote
About ParkMobile US
At the start, we just wanted to make parking easier. Today, we’re the leading provider of parking solutions in the U.S. and it’s our mission to power smart mobility for every driver and vehicle, everywhere.
Head of Market Transformation
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