Sr. Manager, Demand Generation
To Power Smart Mobility for Every Driver and Vehicle, Everywhere
For decades, parking was a hassle. Then in 2008, ParkMobile launched with a simple goal: make parking easier. Today, our team is committed to creating tech-based solutions that power smart mobility and make parking hassles of the past obsolete. We do this by creating innovative solutions that connect parking and mobility ecosystems, eliminating friction while maximizing convenience and efficiency. At ParkMobile we offer agile frameworks and incentives for innovators and problem solvers, all at the perfect spot for work and play at the heart of midtown Atlanta.
We’re experiencing exciting growth. We’re looking for more people to join our team and help shape a product used by more than 45 million people.
The Sr. Manager of Demand Generation will be a critical and visible Marketing role to influence and work with many of the most senior leaders at ParkMobile. As Sr. Manager of Demand Generation, you will partner with subject matter experts and cross-functional leaders including Sales, Operations, Marketing, R&D, Client Support, and other teams across ParkMobile to build upon and enhance the current B2B demand generation processes while also introducing improvements for overall performance across all levels of demand generation. This position is an office-first hybrid work model based in Atlanta, GA and will report to the SVP, Marketing.
The Sr. Manager of Demand Generation will contribute to enabling the strategic direction of the sales team by equipping the team with up to date product knowledge materials, competitive analysis and benchmarking to hit and exceed sales targets and meet KPIs. We are a high-energy organization, and we are looking for someone who can communicate at the executive level but who can also drive action and understand details in order to make sure all demand generation programs are a success.
Our ideal candidate has a hands-on approach in concert with executing and thinking strategically as we are quickly growing the business. The candidate should have experience in shaping content, managing lead generation efforts, overall event support/management, excels at PowerPoint, skillful at small group presentations, and thrives on collaboration.
What You’ll Do
Lead a growing team that is responsible for building, updating, and maintaining assets for ongoing enablement of salespeople to ensure they have the necessary knowledge to perform and excel at their jobs (product knowledge, competitor battle cards, sales decks, etc)
Identify content gaps and organize content for the sales team and others at ParkMobile. Manage the sales content strategy and ensure that all information is easily and readily accessible at the point of need (case studies, brochures, webinars, etc)
Document current business process, including evaluating assets, collateral, and resources currently available today. Collaborate with subject matter experts to design and implement improved assets.
Oversee all logistics of trade shows while working closely with designers for booth look and feel, coordination of the event for all ParkMobile attendees, securing sponsorships, finding and scheduling speaking opportunities, installation and tear down of booths, and post-event reporting.
- 7+ years experience in B2B demand generation or growth marketing
- Track record of crafting and executing demand generation programs from ideation to launch
- Aptitude to think creatively and identify new strategies/solutions/approaches
- Must have high business-level skills within Hubspot, Salesforce, or similar CRM
- Experience managing trade show logistics
- Exceptional personal accountability and self-motivation
- Strong PowerPoint skills
- Strong project management skills
- Excellent verbal and written skills with a strong ability to articulate and communicate strategies and plans
We know there’s no such thing as a “perfect" candidate. We’re all a work in progress and are growing new skills and capabilities all the time. ParkMobile welcomes those who are passionate about learning and evolving. If this looks like a role where you could do work that excites you, we hope you’ll apply.
What you’ll enjoy about joining our Team
We believe in work/life balance. Seriously. Our team members' well-being is just as important to us as their work. We are humans first, employees second. We offer a ton of competitive perks, including:
- Unlimited PTO
- Medical, dental and vision coverage
- 401K Matching
- Casual Dress
- Paid Parental Leave
- Flexible Work Hours
- Learning and Development Opportunities
- Company Social Events - happy hours, outings, and more
- Pet Insurance
- Company Community Service Events
At ParkMobile, we aim to build an inclusive culture where differences are used to inform better creative, strategic, and business decisions. We actively seek diversity of backgrounds, education, beliefs, and ways of thinking. We look to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. ParkMobile is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- Remote status
- Hybrid Remote
About ParkMobile US
At the start, we just wanted to make parking easier. Today, we’re the leading provider of parking solutions in the U.S. and it’s our mission to power smart mobility for every driver and vehicle, everywhere.
Sr. Manager, Demand Generation
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